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Sportpesa threatens to withdraw from sports sponsorship

Top football clubs in Kenya are set to lose out sponsorship if threats made by Sportpesa to withdraw their sponsorship come next year come true.

Football giants Gor mahia, AFC Leopards and Nakuru All Stars will be the much affected teams if Sportpesa withdraws their sponsorship deal.

On his twitter account, Sportpesa Chief Executive Officer Ronald Karauri twitted that the Kenyan gaming giants Sportpesa gave a notice to withdraw all their sponsorship deals with all partners.

He twitted “As @SportPesa we will be giving notice to clubs and unions that from January 1 we will withdraw all sponsorship,” Karauri tweeted.

The development follows the government’s decision to impose a 35 per cent tax on net profits accrued by betting and gaming firms.

When the notice comes into effect, several sporting entities in Kenya, including top football clubs AFC Leopards and Gor Mahia, the national football teams, plus the national rugby teams will be severely affected.

SportPesa has pumped in an estimated Sh1 billion to Kenya’s sports industry through their various partnerships with Football Kenya Federation, Kenya Rugby Union, Kenyan Premier League, AFC Leopards, Gor Mahia, Nakuru All Stars and the Kenya Boxing Association.

Daily nation

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